A Tasty Look Back at the 2025 Fancy Food Show
Brian Bennett
Mar 10
Mar 10
Featured
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Build a Marketing Machine to Produce Growth and Profit
Look around. Machines are everywhere. Nowhere is this truer than in marketing. When designed and operated properly, machines produce more and make more money. Learn how to engineer your own humming marketing machine.
Brian Bennett
Feb 10
Feb 10
2025 Social Media Image Size Guide
Use our 2025 Social Media Image Size Guide to guarantee pixel-perfect images on Facebook, Instagram, TikTok, and more.
STIR Staff
Jan 9
Jan 9
How to Engineer a Brand Turnaround
This article provides a high-level overview of what it takes to change the fortunes of your brand for the better through a brand turnaround and how to do it as effectively and efficiently as possible. Along the way, there are links to additional blogs on some of the specific subjects mentioned.
Brian Bennett
Dec 11
Dec 11
To Turn Your Brand Around, First Rethink It
To engineer a brand turnaround, you’ll need to think of it differently. Look at your brand and organization through a productively critical lens.
Brian Bennett
Oct 22
Oct 22
4 Scary Marketing Trends in 2024 and How to Avoid Them
From over-reliance on AI to data privacy issues and inauthentic influencers, these spooky trends could haunt your marketing efforts if you’re not careful.
STIR Staff
Oct 21
Oct 21
Big Advertising That’s Public Relations Oriented
In my view, the Big Ad Show 2025 illustrated, for the first time, that the cultural art form of broadcast TV advertising is on the same declining curve as broadcast TV ad revenue. This is an increasingly “old school” advertising format, and it’s arguable that, to some degree, the ad creative is declining alongside the […]
Brian Bennett
Oct 20
Oct 20
Is Great Brand Marketing Just a Fantasy?
When involving higher-order brand development, it truly is. We must define and deliver the benefit In brand marketing, the messaging execution rises past details of product attributes and shallow descriptions. It’s about conveying an emotional experience that goes beyond mere utility or function, highlighting the transformative joy and contentment associated with the brand. It must deliver […]
Brian Bennett
Jun 20
Jun 20
Find Success in this Summer’s Events
From company picnics to business promotions, staging and marketing are key. Here are some tips to make your summer events a success.
STIR Staff
Jun 20
Jun 20
This Spring, Invest in Deep Cleaning Your Website
Spring is the perfect time for you to clean up your website, get rid of the clutter, and move forward with an optimized, fast-loading site.
STIR Staff
Apr 22
Apr 22
How To Produce a Super Bowl-Worthy Marketing Campaign on a Small Budget
You don’t have to spend millions to create a brilliant Super Bowl-worthy marketing campaign. Here’s our game plan on how to win without a Super Bowl-size budget.
Brian Bennett
Feb 8
Feb 8
2024 Social Media Image Size Guide
Did you know social media is used by 92% of businesses for marketing purposes? This means you’re probably missing out if you’re not using social media to tell your brand’s story. Images, graphics and video are some of the most effective ways to engage target audiences on social media, and the quality of your content […]
STIR Staff
Jan 9
Jan 9
How Strategic Marketing Can Help You Accomplish Your Business Goals
This blog is the first piece in a three-part series outlining why strategic marketing is important and how an integrated marketing agency might be a good fit for helping you achieve your goals. Keep an eye on the STIR Insights page to read more. Whether you are a small business looking to raise awareness and […]
STIR Staff
Nov 22
Nov 22