Thought Leadership
The choice is simple in marketing and advertising;
Lead, follow or get out of the way.
We choose to lead with fresh, ever-evolving insights and approaches that build upon the very best marketing and advertising information available today. We invite you to share and benefit from this work.
We share our latest original content on this page. Following our Twitter account STIROLOGIST will allow you to be updated with every new piece we publish or pass along. There is much more content available on our blog, STIROLOGY. A terrific video series can all be viewed on our YouTube channel and Facebook page.
INTEGRATED MARKETING STRATEGIES
Mindset Marketing
View Brian's 2012 SHSMD Presentation on using psychographics to target the discretionary healthcare consumer.
Creating Consumer Engagement
Take some time to enjoy Brian's presentation at the University of Wisconsin.
What to Leverage
Take some time to enjoy Brian's presentation at the University of Wisconsin.
Make Your New Year Resolution A More Robust Bottom Line
There's no time like the present to make change for the better. We offer 7 key thoughts that will help you down the path to success.
12 Days of Branding at Xmas Takes 12 Months of Planning
In our post that was featured in Bulldog Reporter, we reviewed the motives and merits of "holiday" branding. We recommend that every company participate at some level... It's good for business.
Read the full post on The 12 Days of Branding at Bulldog Reporter, a leading source of PR views, news, and tools.
Retail Marketing Success Through Social Media
Social media has the power to create success or do serious damage to a retail business. Classical marketing, embedded in strategy, is still king. But if you leave your social media flank open today, you have little change of success. There is hope...
Imaginatively Promote Retail Brands
Marketers often spend lavishly on media and minimally on 'creative.' This is a mistake. Research has proven that a quality creative messate will be up to 5 times more effective than a poor one. Read on...
Six Ways To Create More Consumer Engagement For Your Brand
You want to build a brand that generates consumer preference and positive impressions. Who doesn't? Here are six principals to creating Consumer Engagement.
Strategic Communion. The Sacred Marketing Rite.
When I speak of communion, I am using the secular definition: "Interchange or sharing of thoughts or emotions; intimate communication. The act of sharing..." Read more...
Client Collaboration - Our Secret Weapon
As I surf marketing industry blogs, I see much discussion about the new economy and new agency business models. I'm shocked that I haven't hear the topic of client collaboration...
You Need To Be More Mediagenic
If you're going to call yourself a marketer today, you'll need a strong grasp of what Public Relations can do. In the big picture, PR is an absolutely essential messaging channel...
Why We All Need To Get Into The Promotions Business
The great evolution of digital media integration creates many opportunities for marketers that are not just about outbound impressions but about interaction and engagement...
Creating Marketing Leverage
At STIR, we're been talking more and more about Marketing Leverage and how it truly differentiates our approach...
HEALTHCARE MARKETING STRATEGIES
Video Marketing Strategies For Healthcare
How do you get the most out of your healthcare marketing activities? Build a web site, use social media, create a brochure, and don't forget to include video marketing...
Human Communications - The Art of Healthcare Marketing
CMOs of healthcare organizations must ensure their community understand and supports their organization. STIR recommends three essential healthcare marketing strategies...
Healthcare And Hospital Marketing - 4 Tips For Boosting Your Brand Equity
Many midsize and rural communitieis with one dominant hospital see local providers as inferior to "big city specialists." They need to build confidence in the quality physicians they employ... Read on: 4 Things You Can Do to Build Brand Equity.
Healthcare Marketing Through "Community Building"
The most powerful and effective way to market hospitals to their consumer population is STIR's strategy called "Community Building..."
Marketing That Matters: Why Community Is Key For Healthcare Media Makers
Hospitals could grow their business just by making people "feel better." Here's how we help build belief in healthcare professionals...
What's the Secret To Building Patient Loyalty?
It takes more than medicine to make patients feel good. It takes advertising creative that touches emotional chords and speaks to the real needs of the consumer base...
POLITICAL ADS
The Power In The Middle
The 2012 campaign season is upon us. In Wisconsin, we’ll get a triple dose: a gubernatorial recall election likely in June, a presidential primary on April 3, and the presidential election on Nov. 6. ’Tis the season when candidates of both parties try – again – to convince us that they are the voice of the people, that they are what’s right for America and that they represent change. Sound familiar? Too familiar? That’s because we’ve heard it before. Read Brian Bennett's op-ed piece "Suggestions for a more civil debate this year" as published in the Milwaukee Journal-Sentinel.
ADVERTISING REVIEW
What Super Bowl Advertising Taught Us in 2012
The Super Bowl is no longer a traditional advertising placement. It is a theatrical event. Ad placement there begets social buzz, which justifies a great deal of the expense. In 2012, companies produced online teasers and long-form versions on-line to get consumers engaged: promotional apps, micro sites, QR codes, texting prompts and social media integration. Read more on Stirology.com
2011 STIR Ad Bowl Top 10 Ads
We expected this to really be the year of socially integrated creative, and in fact there were some good examples of this, but in our view, the ball wasn't advanced down field from last year. Read more.
